LIV Sports and Blogmint today crowned Nekib Ahmed as the winner of the first LIV Sports Bloggers World Cup at a grand event in Gurgaon. The Bloggers world cup was a unique Influencer Marketing initiative from LIV Sports and Blogmint that allowed bloggers to blog about their favorite team and compete on a real time basis. The LIV Sports Bloggers World Cup was hosted on the Blogmint platform, a leading Bloggers Marketplace, managed by Tangerine Digital.
The LIV Sports Bloggers World Cup was launched to kindle the football passion in social media savvy youth of India received over 10,000 entries from football bloggers across the Indian sub-continent. Top 32 bloggers were selected to participate based on their social influence, Sports relevancy and passion for innovative Digital Marketing. They followed the similar format as the 2014 FIFA World Cup, from the qualifying rounds, to knockout stages. The top two bloggers from each group were further shortlisted to the quarterfinals on the basis their Blog Score – a measure of their influence.
The awards were given by Mr. Nitesh Kripalani, Executive Vice-President – New Media, Business Development and Digital/Syndication at Sony Entertainment Network. Launched in June this year, LIV Sports is the Official Mobile and Internet Broadcaster for the 2014 FIFA World Cup. LIV Sports offers both LIVE and Video-on-demand match content, with rich and informative statistics and analysis
Nekib Ahmed won the month-long competition with a whooping number of views; he had stiff competition from Faisal Haq and Jatin, they finished second and third respectively. “I am so glad that I had the opportunity to be part of this exciting LIV Sports Bloggers World Cup. The entire journey has been a learning experience and every challenge has helped me discover my strength.” said, Nekib Ahmed.
The innovative Influencer Marketing initiative received a phenomenal response on the digital platforms with an organic reach of 3 Mn on Social media based on the 151 blogs written by the contestants.
Commenting on behalf of Blogmint, Kesavan Kanchi Kandadai, Chief Executive Officer, Tangerine Digital stated, “We are delighted with the response and interest that the LIV Sports Bloggers World Cup has received on the digital platform. We would like to congratulate the winners and assure that similar properties, across Sports will be launched in the near future.”
ABOUT MSM:
Sony Pictures Television (SPT) backs Multi Screen Media Private Limited, which is India’s leading television network. It comprises Sony Entertainment Television (SET), one of India's leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; SAB, a family comedy entertainment channel; PIX, the English movie channel; MIX a refreshing Hindi music channel, SIX, India’s Premier Sports Entertainment Channel and LIV, the digital channel. Multi-Screen Media’s channels are available across the Globe and influence over 400 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide.
SONY Entertainment Television, Sony HD, MAX, SAB, MIX, PIX, SIX, SIX HD, AXN, Animax, Aath, Discovery Channel, Discovery Channel Tamil, Animal Planet, TLC, Discovery Science, Discovery Turbo Discovery Kids and Discovery HD World, it also distributes the leading News network in the country - the TV Today Network channels - Headlines Today, AajTak and Tez and the premium Sports’ channels - Neo Prime & Neo Sports.
About Tangerine Digital:
Tangerine Digital Entertainment Pvt. Ltd., founded in 2006 is amongst the country’s leading digital content creation & management solution provider serving brands across sectors. Tangerine specializes in customized content creation services, media management, re-purposing for platforms and communities, library management, Metadata, platform analytics, content monetization, content aggregation and content crowdsourcing. Tangerine Digital is also the first service provider to attain the YouTube Certification in the Asia-Pacific region. For more information, please visit: http://www.tangerinedigital.com
Tangerine is part of the TO THE NEW group, (www.tothenew.com) one of Asia's leading digital services network. With offices in Delhi, Mumbai, Chennai, Singapore, Manila, Kuala Lumpur, Jakarta, Dubai, Beijing, Guangzhou and Burbank, it is one of the only groups that provide digital marketing, content, technology and analytics services under one umbrella.
Photo Caption: Mr. Nitesh Kripalani handing over the certificate to winners of LIV Sports Bloggers World Cup
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