Press release from Business Wire India
Source: Shell Lubricants
Friday, November 18, 2011 12:36 PM IST (07:06 AM GMT)
Editors: General: Consumer interest; Business: Automotives, Business services, Energy companies; Automotive
Coorg - Ooty -Munnar Route Crowned the World's Ultimate Riding Wonder at the Shell Advance Malaysian Moto GP 2011
New Delhi, Delhi, India, Friday, November 18, 2011 -- (Business Wire India) -- After several months of searching, Shell Advance, the leading motorcycle lubricant brand, unveiled Coorg to Munnar via Ooty, India, as the world's ultimate Riding Wonder at an exclusive event held at the 2011 Shell Advance Malaysian Motorcycle Grand Prix.
In Sepang, Shell Advance guests joined a panel of experts from Ducati, Dorna, Shell Advance and the Sepang International Circuit, as well as selected media from China, India and Indonesia, in a discussion to decide which route would be crowned the world's ultimate Riding Wonder from the list of the top 7 Riding Wonders voted for by the public.
The panelists' votes were combined with the public votes from 8 countries to reveal Coorg to Munnar via Ooty, India as the winner. It received many public votes and was chosen by two of the seven panelists because of its varied scenery, mixture of mountain climbs, twisting corners and diverse wildlife along the route.
One lucky guest, Alessandro Donadello from Italy, also won the once-in-a-lifetime opportunity to visit India and the Ultimate Riding Wonder. Alessandro will take his dream ride on the world's ultimate riding wonder in February 2012.
Panelist Nicky Hayden, Ducati Corse rider, said: "I' m really pleased that Coorg to Munnar via Ooty, India has been named the world's ultimate Riding Wonder. There are so many great rides out there and I love the tracks, but think it was a good choice."
Tanmay Jaswal, Shell Advance Global Marketing Manager, said, "When Shell Advance launched the 7 Riding Wonders of the World campaign, we were asking biking enthusiasts to help us find the riding roads, tracks and routes around the world that best complement our ethos of Responsiveness, Control and Enjoyment.
We were overwhelmed with the response that we received and the results across all 22 routes were so close throughout the competition, but unfortunately there can only be one winner.
We would like to congratulate Alessandro on winning and look forward to giving them the chance to experience the world's ultimate Riding Wonder in India."
Aspi Bhathena, Editor, Bike India magazine and one of the global panelist, said: "I am really proud & thrilled that our Indian route Coorg to Munnar via Ooty has been named the world's ultimate Riding Wonder. The other routes definitely gave a tough competition but fortunately we won it in the end."
Shell Lubricants has been a key player in motorcycle racing for several decades. Since accompanying Ducati Corse into Moto GP in 2003, Shell Advance has powered and protected the Ducati Desmosedici GP-series en route to 31 wins.
-- Mr. Nicky Hayden, USA (Ducati) Ducati Moto GP Team Rider:
Former Moto GP World Champion Nicky Hayden is now in his third season with Ducati Corse. His love of motorcycles started at just 4 years old, racing dirt bikes around his local dirt track. From amateur dirt track to Moto GP, he's always raced with number 69 - the same number as his father. His first Moto GP race was in Japan in 2003, with his first victory at his home race in the USA in 2005. He went on to win the Moto GP World Championship in 2006. His favorite rides are the famous race tracks, especially qualifying. "It's just you and the bike, just one lap. Put it on the line and go for it."
-- Mr. Aspi Bhathena, India:
A racing career spanning over 25 years saw Aspi build, prepare and tune his own racing motorcycle, competing internationally in countries like Japan, Australia and the UK. One of only two Indians to have raced (twice) at the Isle of Man TT races - picking up a bronze replica in his first attempt - he's inspired a new generation of racers. Aspi is now one of India's most experienced road test editors.
-- Mr. Gao Liang, China:
For 25 year old Gao Liang, riding bikes has been a lifelong obsession. With a particular interest in bike travelling and professional long-haul riding, he's clocked up over 20,000
kilometres travelling from Beijing to Xin Jiang (2006), Cheng Du to Tibet (2008) and Beijing to XinJiang Ka Shi (2009). Seinna is a registered Harly Davidson Engineer and was Chief Technician for the Honza Forza Modification campaign.
-- Mr. Agustus S. Nugroho, Indonesia:
Augustus Sani Nugroho is widely known as one of the most prominent opinion leaders in the Indonesian bikers community, through his blog and involvement in campaigns like Shell Advance's Safety Riding programme. Despite a busy day job as business manager for a premium brand, he still makes time for track riding his Ducati Superbike and touring on his Ducati Multistrada round South East Asia. Total mileage record: 36,000km.
-- Mr. Michale Knaak, Shell (Germany):
Michael is project manager for Shell's technical partnership with Ducati. He is primarily responsible for the innovation and development of Shell Advance racing lubricant for Ducati
Corse, in close co-operation with the Ducati engineers. He also ensures the timely delivery of Shell Advance racing oil and Shell V-Power racing fuel to all 18 rounds of the Moto GP championship. Despite the travel, his heart will always belong to the great circuits of his native Germany, especially the forested scenery of Nordschleife of the Nürburgring.
-- Javier Alonso, Dorna:
Javier joined Dorna in 1992, the same year it won the exclusive commercial and television rights to Moto GP. He's been instrumental in developing the company's all-encompassing approach the World Championship. His passion for motorcycles goes back to childhood. He started riding bikes at 6 years old and competed as an amateur on trials, endurance races and circuits. He likes to get out on the road in his spare time and his favourite route is Bilbao to Perpignan.
-- Razlan Razali, Chief Executive Officer, Sepang International Circuit:
The former Malaysian Super Series rider now has his dream job at the Sepang International Circuit. But for the keen Ducati owner, motorbikes are never far from his mind. He recently did a 4-week ride from Medan to Bali and now wants to push on to Yogya. As a child, he would sneak out to ride bikes behind his parents' backs. Now a parent himself, things are very different. Razali even nicknamed his son Rossi, after his favorite rider.
Notes to Editors
-- "Shell Lubricants" refers to the various Shell companies engaged in the lubricants business
-- Shell Advance Racing Oil is the only lubricant used by the Ducati Moto GP team for their engine and gearbox. The commercially available Shell Advance Ultra has almost the same performance package as this oil, which means that the consumer has access to virtually the same technology as the Ducati Moto GP team
-- Shell Advance motorcycle oil helps to clean and protect your engine, increasing its responsiveness and helps keep your motorcycle performing at its best for longer
-- As part of the development process, Shell Advance motor oils are tested in the harshest of environments across different continents with different climates. This means that Shell Advance motor oils are uniquely suited to help optimize power output under different temperatures and humidities.
-- The majority of components used in the Shell Advance racing oil for Ducati in MotoGP are also used in the commercial range of Shell Advance 4T motorcycle oils
-- The implementation of a mix of highly effective 'optimized friction control' components in the latest blends of Shell Advance lubricant helps the Ducati race bike engines to produce significantly more horsepower
-- The latest version of Shell Advance racing oil has been optimized to work with Shell V-Power race fuel, with the aim of reducing fuel consumption and maximizing the power output and efficiency of the bike
-- The 2011 Global Promotion - 'The Seven Riding Wonders of the World' - is asking motorcycle enthusiasts from around the world to vote for their favorite Riding Wonder, and launches in April
-- The 2011 Global Promotion is open to participants from the following countries: Australia, Brazil, China, India, Indonesia, Italy, Malaysia, Mexico, Pakistan, Philippines, Thailand and Vietnam
-- The unveiling will be hosted in Sepang, with the help of a panel consisting of experts from Shell, Ducati, SIC, DORNA and selected media
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