Press release from Business Wire India
Tuesday, June 21, 2011 04:08 PM IST (10:38 AM GMT)
Editors: General: Consumer interest, Food & drink; Business: Business services, Media & entertainment, Retailers
AMUL Crosses 2 billion dollar Sales Turnover Mark
Anand, Gujarat, India, Tuesday, June 21, 2011 -- (Business Wire India) -- GCMMF which markets the popular Amul brand of milk and dairy products crosses yet another landmark in its long and illustrious history. The results of the apex body of the dairy cooperatives in Gujarat, were declared on 21st June 2011, in the 37th Annual General Meeting of GCMMF. The organization which symbolizes 'taste of India' achieved a historical milestone by crossing the 2 billion dollar mark. During the financial year 2010-11, GCMMF registered impressive topline growth of 22.1%, achieving turnover of Rs. 9774 crores. While commenting on the results, Shri Parthibhai G. Bhatol, Chairman, GCMMF informed that this performance is even more remarkable, when viewed from the perspective that the organization was able to achieve 1 billion dollar turnover in the 33rd year of its formation while it took only just four more years to add another 1 billion dollar to its turnover. Turnover of GCMMF registered CAGR of 23% during the last 4 years. During the year 2010-11, GCMMF paid Rs. 8345 crores to its 30 lakhs farmer members. Payout to farmers also registered 23% CAGR in last 4 years.
This consistently high growth is also reflected in the performance of its various mega-brands as the organization further enhanced its market-share in different product categories. Sales of Amul Butter has also shown an impressive growth of 26% in 2010-11. Sales of Amul Milk in pouches have grown by 34%. Sales of Amul Processed Cheese have shown consistent and very impressive growth of 29%. Amul beverage range including Flavoured milk, Buttermilk and Lassi has shown an impressive growth of 28% over the last year. Sales of Amul Masti Dahi also grew by 39%. With enhanced focus on fresh and fermented products, GCMMF launched Amul Probiotic Lasee in ready to drink cups, Amul Probiotic Buttermilk in PET bottles and flavoured yoghurt under the brand name Amul Flaavyo. In the Infant Milk Food category, their brand Amulspray registered growth of 20% and achieved the unique distinction of becoming a Rs. 1000 crore mega-brand.
GCMMF recently initiated its largest distribution expansion exercise to extend its reach to smaller towns and semi-urban areas. Through implementation of its new 'hub & spoke' model of distribution, GCMMF plans to appoint 150 new Super-distributors and extend its reach to 3000 additional smaller towns & semi-urban areas in 2011-12. Retailing continues to be an important strategic initiative for GCMMF. During the year 2010-11, 1000 new Amul Parlours have been added, taking the total strength to 6000, thus reinforcing the wide popularity of the concept.
Apart from 160 parlours at railway stations and 177 parlours operating at various centers of excellence, Amul also has 375 air-conditioned Ice-cream scooping parlours. In order to align supply chain strategy with corporate objectives across key lines of business in a timely & cost-effective manner and to achieve superior supply chain performance, GCMMF successfully implemented SAP ERP application in 2010-11.
Shri Bhatol further informed that GCMMF plans to achieve turnover of Rs. 12000 crores in the year 2011-12. As the undisputed leader of organized Indian dairy sector, GCMMF will continue to focus on expanding category penetration and enlarging consumer base of the product categories that it operates in.
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Mr R S Sodhi, Managing Director, GCMMF, +91 9375032201
CONSUMER, FOOD, BUSINESS SERVICES, MEDIA, RETAIL
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