Thursday, February 17, 2011 04:30 PM IST (11:00 AM GMT)
Editors: General: Consumer interest, Sports; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Sports
LG takes 15 Little Champs to Bangladesh to Lead Cricket Teams in ICC World Cup
Kolkata, West Bengal, India, Thursday, February 17, 2011 -- (Business Wire India) -- -- 15 Little Champs to Lead the Cricket teams on 17th Feb in Dhaka
-- 885 kids to Lead Teams in all ICC World Cup 2011 Matches
-- LG invests more than Rs. 10 crore in Lead 11 campaign
LG Electronics, Leader in consumer durables industry and the official sponsor for ICC World Cup today announced the winners of the Lead 11 campaign from Kolkata who would lead the Cricket players on to the ground for their first schedule match against Bangladesh on 19th Feb'11 in Dhaka. The 15 frontrunners in the age group of 8-12 years will escort the cricket teams to the stadium in Dhaka, singing the National Anthem in chorus with the Cricket stars.
The Lead 11 campaign with an investment of more than Rs.10 crores conducted is all set to woo its Indian consumers and boost the national cricket spirit by acknowledging the young talent and presenting "India's future Star" on a Global Platform.
LG Lead 11 is an unparalleled initiative embarked by the ICC and driven by LG Electronics - as its global partner. The "Lead 11" contest started on January 15, 2011 and will go on till March 15, 2011. 885 kids, between the age group of 8-12 years, will be selected through a lucky draw and will get a chance to lead the cricketers to the ground and also sing National Anthem with them in every match.
An innovative School contact program being organized in 200 schools across 8 cities (Mumbai, Delhi & NCR, Ahmedabad, Kolkata, Chennai, Bangalore, Nagpur & Chandigarh) is about engaging kids in cricket related games & giving them a boost to participate in the Lead 11 campaign and achieve his or her dream of walking with the cricket super stars.
The announcement which was made at a press conference and attended by Mandira Bedi, famous T.V. personality along with the senior management of LG Electronics was filled with the excited winners accompanied by their equally delighted guardians.
Speaking on the Occasion, Mr. L.K Gupta, Chief Marketing Officer, LGEIL said, "We have a long association being the Global Partners of ICC, promoting cricket among its billions of passionate followers. We are proud to be associated with this great sport and with ICC, to help grow the popularity of cricket and the pride associated with international Cricket at the highest level. Through the global platform provided by ICC events, we will enhance the joys of cricket with our own innovative programmes and campaigns and Lead 11 is one such initiative to celebrate the national spirit by giving platform to our young future generation to lead the Cricket Stars in ICC World Cup"
Talking about the Lead XI initiative, Mr. Ranjit Kumar, Regional Manager East 1 LGEIL, said "This is a fourth edition of Lead 11 campaign and more than 1000 kids are participating who would lead the Indian cricket team to the ground. The singing of National anthem by these young ambassadors along with the cricket teams creates an aura of national pride & unity".
Commenting on LG's endeavor to promote the cricket zeal Mandira Bedi, Actor and TV Presenter said, "Being a Cricket enthusiast and a sports presenter for quite a long span of my career. It is a privilege for me to be associated with a premium brand like LG Electronics India for their unique campaign LG Lead 11 as it is aimed at promoting the national spirit and passion that we have for the game of cricket. More so, this initiative also serves as a platform for encouraging young children to come forward and participate in this unique initiative while fulfilling their dream of walking with the cricket stars. I look forward for supporting LG Electronics in such unique initiatives in future as well."
-- Selection Process:
LGEIL has come up with a special offer on LG products for ICC Cricket World Cup 2011 . Buy any LG product and get a chance to let your child lead the cricketers at the ICC Cricket World Cup. The offer is valid on the purchase of any LG product like refrigerators, RAC, washing machines, mobile phones, microwave ovens, FPD, color televisions, digital audio video, vacuum cleaners, IT products, air purifiers & dishwashers. The contest form is available in most outlets of LG. To participate in the contest, a parent has to visit the nearest outlet, buy an LG product and fill up a registration form. Winners will be selected through a lucky draw. To witness the success of their kid, LG will also send one of the parents/guardians along with each winning child to respective matches. Customers who do not get a registration form can participate through SMS by sending it on no. 53030. Customer will message LG
About LG Electronics, Inc.
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.
LGEIL has achieved a turnover of Rs. 16000/- crores in 2010. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture GSM Phones, Colour Televisions, Air Conditioners, LCD TVs, washing machine, refrigerators and Optical Disc Drives. This is India's first mobile phone manufacturing unit and also Asia's largest Optical Disc Drive manufacturing plant.
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LG Lead XI
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