Press release from Business Wire India
Source: Ericsson India Pvt. Ltd
Tuesday, February 15, 2011 02:25 PM IST (08:55 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Telecommunications; Technology
Ericsson Powers Reliance's New Application Store
New Delhi, Delhi, India, Tuesday, February 15, 2011 -- (Business Wire India) -- . Reliance application store App World to offer its costumers interesting ways to increase daily productivity and make their lives better
. Reliance App World will help increase consumer delight and reduce churn
. By providing a relevant mix of free and paid applications, Reliance App World will allow micro-billing of applications to suit everyone's spending power.
As an initiative to take the lead in the 3G space, India's leading operator Reliance Communications has selected Ericsson's eStore platform for its new application store, Reliance App World. The application store will be in line with Reliance's vision to position itself as an innovative leader, providing services that are relevant to all sections of its subscriber base.
To meet the tremendous potential in the applications market, Reliance App World will provide a host of applications and services to subscribers and offer them interesting ways to increase daily productivity and make their lives better. It will help increase consumer delight and reduce subscriber churn by providing a relevant mix of free and paid applications. Reliance App World will allow micro-billing of applications to suit everyone's spending power.
The application store will come with a host of user-friendly features including multiple downloads, user rating of applications and easy search options and it will support all major handsets. Combined with a micro-billing feature, this will open for applications to a much wider base of subscribers.
Reliance App World will have a balanced mix of international and India-specific applications, with special focus on providing subscribers with an easy-to-use and attractive user experience regardless of the handset they use. The applications will not only include games, but will also extend across various categories such as lifestyle, business, utilities, productivity, travel, finance and more to suit all age groups. The application store will also host a number of applications unique to Reliance subscribers.
According to a recent study by Ericsson ConsumerLab and User Experience India, urban Indian consumers are looking for more things to do on their mobile phones that will provide more entertainment, save time, and turn their phones into multi-utility gadgets. Keeping this insight in mind, the application store will keep consumers engaged and offer them interesting ways to increase daily productivity and make their lives better. This will help enhance usage behavior, thus generating higher revenues and value for Reliance.
Prashant Gokarn, Head - 3G, Reliance Communications, says: "Reliance App World is an endeavor to increase consumer delight by providing a mix of entertainment and utility services to our subscribers. Ericsson's expertise and quality services are valuable to us for setting up a successful business in the application space."
Fredrik Jejdling, Head of Engagement Practices, Ericsson India, says: "We are extremely happy to partner with Reliance to provide end-to-end services on the Reliance Application Store. Ericsson's vision is to develop a self-thriving ecosystem of partners by bringing operators, application developers and subscribers into close reach of each other. As part of that initiative, we have set up an in-house device testing team to provide a differentiated service offering, ensuring the same experience across different devices. The application store will help Reliance to focus on customer satisfaction and delight factor, offering the required visibility and favorable consumer perception in the 3G space."
Under the agreement with Reliance, Ericsson will be responsible for providing end-to-end services including Business Operations using the Software as a Service business model. It will provide services that are relevant to the consumers, while helping Reliance drive the data traffic in its network and increase its revenues. With the Ericsson Developer Program, Reliance will benefit from an ability to reach out to a community of application developers, focused on providing applications that cater specifically to their audiences.
The developer program will not only help to provide applications that are personal and relevant to Reliance's consumers, but will also provide services that can help build loyalty among its customers.
Notes to editors:
Press backgrounder - Consumer & Business Applications
About Consumer & Business Applications
Ericsson is the world's leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 2 billion subscribers and has the leading position in managed services. The company's portfolio comprises mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices.
Ericsson is advancing its vision of being the "prime driver in an all-communicating world" through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 90,000 employees generated revenue of SEK 203.3 billion (USD 28.2 billion) in 2010. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ New York.
About Reliance Communications
Reliance Communications Limited, founded by the late Shri Dhirubhai H Ambani (1932-2002), is the flagship company of the Reliance Anil Dhirubhai Ambani Group. The Reliance Anil Dhirubhai Ambani Group currently has a net worth in excess of Rs. 64,000 crore (USD 13.6 billion), cash flows of Rs. 13,000 crore (USD 2.8 billion) and net profit of Rs. 8,400 crore (USD 1.8 billion).
Reliance Communications is India's foremost and truly integrated telecommunications service provider. The company, with a customer base of 105 million including over 2.5 million individual overseas retail customers and nearly three million DTH customers, ranks among the top five telecom companies in the world by number of customers in a single country. Reliance Communications' corporate clientele includes 2,100 Indian and multinational corporations, and over 800 global, regional and domestic operators.
Reliance Communications has established a pan-India, next-generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire communications value chain, covering over 24,000 towns and 600,000 villages. Reliance Communications owns and operates the world's largest next-generation IP-enabled connectivity infrastructure, comprising over 190,000 route kilometers of fiber optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.
Rashmi Soni, Head - Internal Communications & Media Relations, Ericsson India Pvt. Ltd, +91 8800490202, email@example.com
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