Press release from Business Wire India
Source: FORECA LTD
Friday, April 02, 2010 12:44 PM IST (07:14 AM GMT)
Editors: General: Social issues; Business: Advertising, PR & marketing, Business services, Media & entertainment; Technology
FORECA LTD. Launches India Operations with a New Country Office in Delhi and a full Service Weather Portal - Foreca.in
New Delhi, Delhi, India, Friday, April 02, 2010 -- (Business Wire India) -- Foreca Ltd, one of the world's biggest weather companies has commenced its operations in India with its head office in New Delhi. With its footprints across the continents through some of the major clients, Foreca brings its global expertise to Indian market to offer its personalized services according to Indian customer needs.
Foraca's extensive Indian weather service is available in eight local Indian languages. With full coverage of the subcontinent, including thousands of locations and animated maps, satellite images and much more; all in Hindi, Punjabi, Tamil, Telugu, Malayalam, Kannada, Gujarati and Bengali. The user friendly Indian weather portal www.foreca.in now has it all, which gives truly rewarding experience to users while viewing the weather of the subcontinent.
"Indian market offers huge potential owing to variety of reasons such as agriculture's dependency on weather, huge coastal area and need for navigational tools. We are very excited at the India opportunity and we are sure our personalized products will provide great value to consumers and advertisers alike," said Vishal Singh, Country Manager, Foreca India.
Worldwide, Foreca's main focus has been on mobile, internet (media) and navigation. In Indian market too, Foreca will be targeting these spaces for client acquisition and service offerings. There is a latent need from the consumers to have updated weather information available with them in the most convenient and easily accessible way. Foreca offers weather application and solutions which enables mobile, navigational and internet devices with updated weather information. Now Indian users will be able to customize and personalize weather information of their choice of locations.
Worldwide, Foreca has been offering its services through some of the biggest global brands such as Microsoft, Google and AOL.
In mobile domain, Foreca has weather applications
-- For mobile service providers to provide weather service to their users in SMS/MMS/IVR
-- Foreca's mobile client application available at various app stores- Nokia's Ovi store, Apple's store and
-- Foeca.mobi is our wap service.
"We are excited by the possibilities offered by this growing market and are constantly looking for ways to improve our services for our Indian users. Adding local Indian languages to our portal was the obvious next step in the expansion of our service" says Marko Moilanen Vice President for Business Development
In addition to the extensive coverage of India, the service has weather forecast information for all the countries in the world and also more detailed forecasts for all major cities globally. Users can personalize the weather site by adding favourite locations as default.
Foreca is a leading innovator in wireless weather services. Our first commercial mobile weather service was launched over ten years ago, in 1997 and it is still up and running.
Foreca Ltd. provides digital weather services to the world's greatest companies. With a growing international presence and a dedication to quality and innovation, Foreca offers a unique combination of local knowledge with global coverage.
Corporate site: www.corporate.foreca.com
Vishal Singh, FORECA LTD, +91-9810744127, Vishhal.Siingh@foreca.com
Rahul, +91 99100 28729
SOCIAL, MARKETING, BUSINESS SERVICES, MEDIA, TECHNOLOGY
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