Press release from Business Wire India
Tuesday, April 13, 2010 04:41 PM IST (11:11 AM GMT)
Editors: General: Consumer interest, Travel & tourism; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Information technology, Publishing & printing, Travel & tourism; Technology
Canon Aims to Capture Travel and Vacation Times with 20 New Cameras and DV Camcorder Products
New Delhi, Delhi, India, Tuesday, April 13, 2010 -- (Business Wire India) -- -- Expands range to 42 products of digital cameras , camcorders ,D-SLR's and Pro-DV's
-- Launches revolutionary functionalities packed touch screen Canon IXUS 210 digital camera
-- Rolls out 'My IXUS, My Style' TVC' campaign and announces investment of Rs. 55crore in the marketing of camera business for 2010.
-- Plans to set up exclusive pro-zones for EOS DSLR customers and takes the workshop programme on wedding photography to 37 small towns
Canon India Pvt. Limited, India's No 1. Complete Digital Imaging Company, today announced the launch of a new range of 20 technologically advanced next generation digital cameras and DV camcorders for its Imaging Communication Product division. The launch included five cameras in the PowerShot range, three cameras in the IXUS range, six high-definition and two standard definition camcorders and the much awaited EOD 550 D digital SLR having three high quality lens versions and two Pro DV's. With the launch of these products, Canon expands the range for digital cameras, camcorders, D- SLR products to '42'. Canon also announced its plans to invest Rs 55 crore in the marketing of the camera business for 2010.
Speaking on the occasion, Mr. Kensaku Konishi, President & CEO, Canon India said, "We, at Canon, are very proud to offer our customers an expanded portfolio of cutting edge technology of advanced, stylish, sleek and professional cameras and camcorders. Canon, with its heritage in digital technology is at the forefront of simplifying user experience and with our newly launched products we plan to take customer experiences to the next level. Our new product range, launched today provides supreme technology cameras for all users to help click their best Canon shots."
Speaking on the occasion, Mr. Alok Bharadwaj, Senior Vice President, Canon India said, " Our intuitive intelligence technology is getting smarter. Smart flash exposure and smart shutters are new additions to smart auto technology. Even a child can now create " fish eye " effect and " blurr " effect while capturing images , giving an artistic feel to the art of photography. Household penetration of cameras is low but growing in Indian homes. Our DSLR business has grown to become 10% of total camera business. Thanks to the rapidly emerging photo enthusiasts"
"Canon technology advances in wide angle , high optical zoom, faster processor and high definition video capturing features with sleek looks are wow-ing our customers". He further added.
Canon constantly aims at introducing new and evolved technology for its customers and to provide them with rich photographic experience. The launch of its 14 Megapixel revolutionary camera, the Canon IXUS 210 will provide ultimate camera experience with its most advanced touch screen, allowing users to navigate the menu and adjust settings at the touch of a finger. Users can scroll through pictures by running a finger along the large 3.5 inch screen. Alternatively, users can tap the sides of the camera to scroll between shots. It also gives an option of tagging favorite pictures using the touch screen, as well as deleting and rotating images. The camera also features a resolution of 14 Megapixel which allows for detailed photos that can be enlarged to poster sizes.
Canon also spoke about the soon-to-be released television commercial, "My IXUS, My Style". The IXUS range, with its newly advanced yet easily adaptable features is designed for the fashion-forward customers and those who appreciate beautiful form and high functionality in a compact camera. The TVC to be launched, is a new stylish and creatively rich commercial focused on youngsters, will be aired by month end.
With a continued effort to delight customers and to introduce cutting edge technology, Canon also announced its entirely new range of eight exciting High and Standard Definition camcorders. The latest FS305 is the lightest, smallest digital camcorder by Canon, which makes it a great companion throughout a user's day. Letting users get closer to all of the action, the DIGIC DV II processor combines with the optical precision of a Canon Video Lens to deliver the reach of a 41x Advanced Zoom. The FS305 records movies straight to SD or SDHC memory cards - easy to carry and ideal for sharing.
Some of the other thrilling camcorders models launched today are FS 306, HF R16, HF R18, HF M300, HF M31, HF S200 and HF S21 with exceptional quality to capture life with a click of a button. Canon also launched 2 Pro DV models XF 305 & XF 300.
With an aim to educate and inform users, Canon also announced the plan to set up 8 exclusive pro-zones in India and 80 workshops exclusively on wedding photography during 2010. The zones reiterate Canon's commitment towards photography lovers in India. The pro-zones will have the entire range of consumer, prosumer and professional cameras on display where customers will get to touch, feel and experience the Digital SLR Cameras with combination of lenses and other accessories with expert guidance, enabling first hand information on the entire range of products and take an buying decision. Four Pro- zones will be set up in Mumbai , Pune , Bangalore and Hyderabad in the next 3 months.
The workshops planned will kick off as a series of workshops from the month of April 2010 starting with Ahmedabad and being taken to 37 other cities such as Baroda , Surat , Nasik , Pune, Jaipur, Ludhiana, Lucknow, Patna, Trichy, Coimbatore etc. The workshops will be conducted by renowned names of the photographic fraternity of India. The workshop will focus on wedding photography.. With this initiative Canon aims to impart practical knowledge on photography among its target audience and take photography to the next level.
"Weddings are the biggest festivals for Indians and to capture every moment in a daughter's marriage is every Indian's inner desire regardless of economic status. To enrich our users with these skills, we at Canon will be hosting 80 workshops this year, exclusively on wedding photography. We will also soon be setting-up eight exclusive pro-zones for EOS D-SLR buyers during this year to give users hands-on experience on the friendly technology," added Mr. Alok Bharadwaj.
The latest professional camera launched today was EOS 550D in three versions with Kit lenses. It redefines the boundaries of Canon's consumer DSLR range, incorporating technologies and features more commonly found in semi-professional DSLRs into the compact, lightweight body favored by consumers. The Canon EOS 550D offers photography enthusiasts a powerful, versatile and user-friendly platform for shooting stunning stills and HD movies. Features of the camera provides for a wide dynamic range and low noise. The Canon EOS 550D with 18 megapixel sensor boasts of a higher ISO range operating upto 6400. The highlights of the camera include 1080p HD video recording (with full manual control), an 18MP CMOS sensor, 3 inch 3:2 LCD with 1040k dot resolution and the 63-point iFCL metering system.
The compact digital camera market in India is worth Rs 2000 crore or 20 lakh units. The market is likely to grow to Rs 10,000 crore & 10 million units by 2015. The DV camcorder Segment in India is currently estimated at 1, 40, 000 units & DSLR around 50,000 units in 2010.
About Canon Inc
Canon Inc. is a global leader with total revenue of about US$ 34 billion in 2009, in photographic and digital imaging solutions. Its global network now includes 239 companies, employing some more than 168,879 people. Five Technology 'imaging' engines of Optical, Electrophotography, Bubble Jet, Semiconductor and Display drive Canon's cutting-edge technology products. Canon is the world leader in office automation and digital imaging technologies. The company is dedicated to the advancement in technology and innovation and commits 10% of its total revenue each year to R&D. Canon is ranked 33rd on the Best Global Brands for the second consecutive year in Business Week's 100 Best Global Brands and amongst top 200 on the Fortune Global 500 in year 2009. Canon has consistently remained as one of the top 3 global companies to have earned the most number of patents over the last decade. Guided by its kyosei philosophy, which focuses on "living and working together for the common good", Canon delivers high performance and user-friendly products and solutions to improve efficiency both in the office and home environment. More information is available on www.canon.co.in.
Canon in India
Canon's product portfolio extends over a vast variety of digitalcopiers, multi-functional peripherals, fax-machines, inkjet and laser printers, scanners, All-in-ones, digital cameras, camcorders , dye sub photo printers and multi media projectors & cable ID printers.
Canon India Pvt. Ltd. is a 100% subsidiary of Canon Singapore Pte. Ltd., a world leader in imaging technologies. Set up in 1997, Canon India markets over 140 comprehensive range of sophisticated contemporary digital imaging. The company today has offices in 7 cities, warehouses in 13 cities across India and employs over 700 people. Canon has over 380 primary channel partners 13 National Retail Chain partners, over 4000 secondary retail points including 270 National Retail Chain store partners & 33 Canon Care Centers. Canon products are available in over 300 towns in India.
Canon India closed 2009 with revenues of Rs. 840 crore in 2009, a 27% growth over 2008. It expects to register a turnover of Rs. 1100 crores in 2010 which will be a 25% growth over 2009.
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