Tuesday, February 9, 2016

BWI: Punjab to Promote Cultivation and Consumption of Mushroom

 
Source : Shiromani Akali Dal
Tuesday, February 9, 2016 6:40PM IST (1:10PM GMT)
 
Punjab to Promote Cultivation and Consumption of Mushroom
 
Chandigarh, India

 

  • To start awareness campaign on goodness of Mushrooms
  • To include a special scheme on mushroom cultivation in the state annual plan 2016-17 

In a bid to promote mushroom cultivation across the state in a big way, the Punjab Chief Minister Mr. Parkash Singh Badal today asked the Planning department to include the scheme of mushroom cultivation in the next annual plan to provide budgetary support for its development.

A decision to this effect was taken keeping in view the high medicinal and nutritional value of mushroom besides being environment friendly. The mushroom cultivation would go a long way in giving impetus to the farm diversification while enhancing the profitability of the farmers enormously on the other.

                           

Punjab will also start an advertising campaign to promote usage of Mushroom by highlighting the nutritional and medicinal value of mushrooms apart from a campaign to promote Mushroom cultivation by showcasing the success stories of the farmers.

Mr. Badal hoped that the success stories of renowned mushroom growers from the state would prove to be a milestone in motivating the young farmers to adopt mushroom cultivation as an allied agricultural activity to further improve their economic position besides making an enormous contribution towards state agriculture growth. 

Additional Chief Secretary (Development) and Financial Commissioner Cooperation will take up the issue, of advancing loans to the mushroom growers at the prevailing rate of interest applicable on agricultural loans, with the NABARD and state level bankers’ committee. Mr. Badal directed the financial commissioner to ensure Minimum Support Price (MSP) of mushroom at Rs.70 per kg besides providing marketing support to the mushrooms growers through Markfed.

The Chief Minister also asked the Principal Secretary Housing and Urban Development to issue necessary instructions to dispense with the practice of issuing land use change certificate to the mushroom growers as mushroom cultivation was an agriculture activity and therefore it was redundant in this case.

Likewise, the Chief Minister also asked the Secretary Power and Chairman PSPCL to ensure 24-hour uninterrupted power supply at Agriculture Power (AP) Tariff on the pattern of AP High Density farming. He also ordered that any mushroom grower who was interested in having direct hotline, he could get it installed at his own expense. Activities like composting, spawning and production would also be included in the mushroom cultivation for availing this benefit, said Mr. Badal.

It was also decided to give subsidy on the compost to enhance the profitability of mushroom growers. As per the decision, under first phase 1000 mushroom cultivators would be covered and given 40% subsidy with a cap of minimum 200 bags and maximum 1200 bags (10 kg compost per bag). It was estimated that expenditure to the tune of Rs.4 crore would be meted out from the plan schemes of RKVY, Mandi Board and Rural Development Fund. The Chief Minister asked both the Additional Chief Secretary (Development) and Director Horticulture to work out modalities in this regard.

The Chief Minister also directed the Additional Chief Secretary (Development) to prepare a revised proposal to set up a Centre of Excellence in Mushroom cultivation at Punjab Agriculture University (PAU), Ludhiana. The upcoming centre would be equipped with the state-of-the-art laboratory to undertake research in hi-tech compost, casing and spawning. Mr. Badal desired that the requisite equipment of latest technology should be installed at the Centre and these should be manufactured locally for supplying to the mushroom growers at affordable rates, at the later stage. He also asked the Vice Chancellor PAU to start short-term courses of three months on quality production of mushrooms to enhance the profitability of the mushroom cultivators in the state.

The Chief Minister also gave approval to send a joint delegation of mushroom growers, experts from PAU and officers of state horticulture department to China and Netherland to acquire latest technical know-how regarding quality production and to bring the best quality of spawn canning to the state.

The Chief Minister asked all the agencies involved to boost the development of mushroom in the state to implement these decisions at the earliest so that the tremendous potential of mushroom growers could be exploited to full extent in heralding another revolution in terms of mushroom cultivation.

The Chief Minister said that with the unbounded capacities and capabilities our mushroom growers can script another success story in the state agrarian economy.
 
Photo Caption: To include a special scheme on mushroom cultivation in the state annual plan 2016-17

 
Media Contact Details

Parminder Brar, Youth Akali Dal, ,+91-9814600003 , akalidalmedia@gmail.com

 

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BWI: A Class Apart: Experience the Essence of True Exclusivity with BMW Privé

 
Source : BMW India
Tuesday, February 9, 2016 5:55PM IST (12:25PM GMT)
 
GER:BMW:GR(GER:BMW:GR)
A Class Apart: Experience the Essence of True Exclusivity with BMW Privé
 
Delhi NCR, India

BMW India has introduced BMW Privé, an exclusive luxury privilege program, for its select customers. A first-of-its-kind program in the Indian automotive luxury segment, BMW Privé offers unmatched benefits across travel, lifestyle, sports, adventure and special BMW ownership privileges throughout the world.
 
Mr. Philipp von Sahr, President, BMW Group India said, “At BMW, quality is paramount. Be it the vehicles we engineer, the services we provide or the experiences we deliver. Our pursuit of excellence drives us to nothing short of the very best. BMW Privé is a testament to this belief. Created to celebrate and cater to the discerning taste of our customers, it is a mélange of bespoke lifestyle experiences. This exceptional platform will be curated with hand-picked privileges on a regular basis, allowing our clientele to immerse themselves in true luxury.”
 
The program features four main categories: Bespoke Travel, The High Life, Grandstand and BMW Privileges.
 
Bespoke Travel: Journey to the Pinnacle of Luxury.

Tailor-made for the avid travel enthusiast, the program offers unique experiences across the globe. Whether relaxing on the best beaches or exploring adventurous outdoors, BMW Privé creates unforgettable memories. BMW customers can now enjoy special privileges across luxury hotels in Europe, Middle-East, Asia-Pacific and Africa such as Banyan Tree Hotels, Six Senses Resorts as well as numerous unexplored destinations in India. ‘Money can’t buy’ experiences such as ‘Out of Africa’, a South African Safari hosted by legendary South African ex-cricketers is also an extraordinary offering by BMW Privé.
 
The High Life: Indulge the Connoisseur in You.

With an array of tailor-made products, distinctive lifestyle experiences and culinary delights BMW Privé celebrates the joy of success. High-end brands like Judith Leiber, Suneet Varma, L’Occitane, Quintessentially Lifestyle Services offer custom-made products and personalised services, especially for BMW customers. They can also indulge in gastronomical delights at a number of Michelin star restaurants where they will enjoy exclusive access.
 
Grandstand: Vantage Point for Adventure.

BMW Privé opens the door to world-class sporting spectacles like Wimbledon, English Premier League and Formula One including the opportunity to meet and greet with international players. For individuals who relish a rush of adrenaline, exhilarating adventure packages are on the cards.
 
BMW Privileges: A World beyond Driving Pleasure.

Select BMW owner privileges like dedicated BMW Service Advisors for prioritised service, access to BMW international events like BMW Golf Cup International, BMW International Open, BMW X5 Multiday Tour in Namibia, BMW Motorsports etc. take customer-orientation to another level.
 
The BMW Privé program is exclusively available to the first owners of BMW 7 Series, BMW 6 Series, BMW X6, BMW M Cars and BMW Z4. 
 
To experience BMW Privé, click here.

www.bmw.in

Photo Caption: BMW Prive​
 

 
Media Contact Details

Abhay Dange, Press and Corporate Affairs BMW Group India, ,+91-9910481013 ,+ 91 (124) 4566600 , Abhay.Dange@bmw.in

Satchit Gayakwad, Press and Corporate Affairs BMW Group India, ,+91-9560725900 ,+ 91 (124) 4566906 , Satchit.Gayakwad@bmw.in

 

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BWI: Freshmen’s Valley Launches 'Kaushal Vikas Abhiyan' - A Women Empowerment Initiative

 
Source : Freshmen's Valley
Tuesday, February 9, 2016 5:21PM IST (11:51AM GMT)
 
Freshmen's Valley Launches 'Kaushal Vikas Abhiyan' - A Women Empowerment Initiative
 
New Delhi, Delhi, India

Freshmen’s Valley today, officially announced the launch of its ‘Kaushal Vikas Abhiyan- Kaise badayen rozgar va aaye, kyunki mahila sashaktikaran ka yahi upaya’. The social initiative is aimed at making women financially strong and socially independent. Freshmen’s Valley believes that women are the cornerstones of change, and with this belief the corporate has unveiled its social initiative, to create a change at the grass root level. The campaign educates women about various income generating opportunities available to them today and the tools to leverage these opportunities. Kaushal Vikas Abhiyan was inaugurated by Mr. Anant Choudhury, Director, Freshmen’s Valley, at Hironi Village in the Sambhal district (Uttar Pradesh).
 
                                       
The initiative took-off on a strong note with a participation of almost 350 women and girls of the village. The session commenced by highlighting the importance of socio-economic independence and the opportunities that are available to women to leverage and therefore better their lives. There were sessions on how the women can learn new skills, benefits of being tech-friendly and the inference was that education is key to betterment.  Freshmen’s Valley also highlighted the many ways that the company could help these women build a better community and create a better future for their children.
 
Since most of the women present, owned cattle or worked with dairy, the session also included an in-depth segment on cattle care and milking methods coupled with measures and precautions to be taken during milking process, to deliver safe, hygienic and clean milk.
 
Speaking on the occasion, Team Leader- CSR Initiatives, Freshmen’s Valley, Ms. Tanya Joshi, said, “Freshmen’s Valley, is a corporate which is committed to give back to its local community. The company is keen on creating a sustainable and better socio-economic ecosystem for its dairy farming community and their families. I feel that at the heart of every family is the woman, which is why we feel that by empowering them, we will help create a stronger and better environment for each family. Kaushal Vikas Abhiyan, is aimed at the betterment of women by not only educating them about the opportunities available to them but also equipping them with vocational training which will create stronger economic avenues for them.”
 
The interaction at the end of the session validated that the women themselves were eager to get involved in activities like sewing, stitching, embroidery, computer training, candle making and pottery, thus ensuring that they lead an empowered and independent life.
 
As the next leg of the Kaushal Vikas Abhiyan, the company is planning to set up an IT enabled community development center. The center will provide computer & internet education (starting from basic level) with an objective to help the rural mass equipped with technical strength and bridge them with urban market and also create employment opportunities.

About Freshmen’s Valley:
 
FRESHMEN’S VALLEY was incorporated in 2014 with an objective to create a dairy business which is an amalgam of traditional values and cutting edge technology to provide quality and hygienic dairy products of international standards. The core objective of the company is to bring ‘fresh milk within 24 hours’ from farm to consumer table using high end processing and packaging technology to preserve nutritive value of milk and other dairy products. Company further believes in creating sustainable business model which not only delivers quality product to the consumers but also benefit it’s most important stakeholder i.e. farmers. It had created an eco-system for farmer’s which includes skill development and advisory to improve farmer’s earning and brings overall development of the region. 

Photo Caption: Women participants at KAUSHAL VIKAS ABHIYAN' - A WOMEN EMPOWERMENT INITIATIVE

 
Media Contact Details

Gunjan Kar, Gunjan.kar@golinopinion.in, ,+91-9818792486

Shivani Sharma, Shivani.sharma@golinopinion.in, ,+91-9654370549

 

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BWI: 'Hiranandani Thane Half Marathon, 2016 Promotes a Fit and Healthy Lifestyle': Niranjan Hiranandani

 
Source : Hiranandani Thane Half Marathon
Tuesday, February 9, 2016 5:10PM IST (11:40AM GMT)
 
'Hiranandani Thane Half Marathon, 2016 Promotes a Fit and Healthy Lifestyle': Niranjan Hiranandani
 
Mumbai, Maharashtra, India

With new flyovers and other critical infrastructure works getting completed, Thane, as a residential destination and also as a real estate destination, is ‘packing a punch’. When it comes to health consciousness, as also supporting noble causes, citizens of Thane proved that they too have ‘come of age’, given the huge number of participants registered for the Hiranandani Thane Half Marathon 2016 (HTHM 2016). The event is being held at Hiranandani Estate, Thane on Sunday, 14 February 2016.

“The Hiranandani Thane Half Marathon is not about winning or losing, it is about the passion and effort one puts into a fit and healthy lifestyle,” said Niranjan Hiranandani, CMD, Hiranandani Constructions. The event will showcase the aspect of being fit and healthy, and from that perspective, promote community living; the community is made up of residents and the activities that bring them together, he added.

The fourth edition of the Hiranandani Thane Half Marathon (HTHM) which will be flagged off on February 14, 2016 from Hiranandani Estate, Thane, has three categories in this edition: Half Marathon - 21.097 km, Green Run - 10 km and Fun Run - 4 km. The race has been recognized by the Athletics Federation of India.

The amount collected through registrations during the last three marathons was donated to charitable institutions like Ruhi (associated with Tata Memorial Hospital), Jaipur Foot, Mumbai Mobile Creches, Concern India, Oxfam and Buniyaad.

“This year, the net amount collected through registrations would be utilized in building sanitation facilities in and around Thane area under the aegis of the Thane Municipal Corporation,” said Niranjan Hiranandani.

From this year the race would also encourage runners to raise charity for a particular cause through charity raising platform 'ketto.org'. The cause for this year would be the drought-hit farmers of Maharashtra. Participants can donate any amount towards this cause using 'Ketto.org'. The net amount collected through this platform shall be donated to an NGO working for this cause.

“Hiranandani Thane Half Marathon 2016 is an initiative to awaken residents of Thane about the importance of maintaining their health and lifestyle. With busy schedules, work pressure and hectic lifestyles, we see that citizens tend to neglect their health. The ‘Hiranandani Thane Half Marathon 2016’, in a way, promoting a healthy life for residents,” said Niranjan Hiranandani.

The event will showcase the being fit and healthy, and from that perspective, promote sports-related activities at the project. “At Hiranandani Estate, Thane, we have created ‘community living’. It goes beyond the aspect of home owners merely being neighbours,” said Niranjan Hiranandani. “It is being part of something larger – a community comprising residents of a township who will share a very special relationship with being fit, with each other and with nature. I co-relate community living with being close to nature. At the integrated townships we have created, be it Hiranandani Gardens in Powai or Hiranandani Meadows in Thane, the focus is on creating living spaces amidst greenery, and not merely include greenery in living spaces. The same has been replicated in Hiranandani Estate, Thane,” he added. “It is a very different lifestyle which will be enjoyed by residents who will live within the community, and share the experience called life - much like the experience of participating in the Hiranandani Thane Half Marathon 2016,” he said.

More than just health consciousness, the event also brings to the forefront the aspect of healthy living for not just Thaneites but for all residents of the Mumbai Metropolitan Region (MMR). “Running solo or running in a group, all that matters is being healthy. I hope for all participants, this year’s HTHM 2016 will be a race well run,” concluded Niranjan Hiranandani.

 
Media Contact Details

Ritika Shah, Manager - Corporate Communication & Marketing +91-9833461094/982180426, , rshah@hrealty.com

 

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BWI: Cartoonist Writes Book to Inspire Youth to Explore Unconventional Careers

 
Source : Delnex Media Private Limited
Tuesday, February 9, 2016 3:00PM IST (9:30AM GMT)
 
Cartoonist Writes Book to Inspire Youth to Explore Unconventional Careers
 
New Delhi, Delhi, India

You need to be inspired to follow an unconventional career path. Delhi based cartoonist K. V. Gautam decided to share the motivation behind his career and life in the form of a motivational book. The book titled Impossible is Fun shares his life mantras with admirers of his art. Divided into six chapters, Impossible is Fun talks about importance of setting goals and achieving them without caring for obstacles faced in the path.

As a political cartoonist K. V. Gautam has worked for the Hindustan Times and the Dainik Jagran, and illustrated many books. The idea for the book came to his mind after he was invited to speak at a TEDx event. He talked about his journey as a cartoonist, and how he withstood the social pressure and followed an unconventional career path at the event. It inspired many people who also wanted to follow different careers but could not due to various reasons. After the event he was invited at various educational institutes like IIT Kanpur, BITS Pilani and Anna University to share his experience with students.

K. V. Gautam believes that all kinds of career opportunities have cropped up in last two decades. “You don’t need to become only a government servant, doctor or an engineer for a living,” he said, adding, “I hope my book inspires youth to explore their potentials and embrace different career options.”

 
Media Contact Details

Nisha, Delnex Media Private Limited, ,+91-9811952340 , delnexmedia@gmail.com

 

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