Friday, August 1, 2014

BWI: Sify Launches ‘ClouDCentre’, at Rabale, Mumbai

Source : Sify Technologies Limited
Friday, August 1, 2014 6:28PM IST (12:58PM GMT)
Sify Launches 'ClouDCentre', at Rabale, Mumbai
Chennai, Tamil Nadu, India

Sify Technologies Limited (NASDAQ NM: SIFY), a leader in Managed Enterprise, Network, IT and Software services in India with global delivery capabilities, today announced the launch of  ‘ClouDCentre’, at Rabale ( Mumbai, a next-generation cloud-enabled Data Centre. 
This follows the recent launch of Sify’s Tier 3 Green Data Centre at Noida, NCR, which was design-certified by the Uptime Institute.  This facility was built to the same exacting specification, but adds additional resiliency through its unique dual-cooling system and on-premise EHV substation.

The ‘ClouDCentre’ has a modular design with advanced technology to cater to high density load and will eventually offer 2,80,000 square feet of built up space and 65,000 square feet of raised floor space. Designed and built as per global industry standards, the centre has unparalleled security, and was specifically designed to meet the exacting requirements of Cloud service operators and enterprises planning to migrate to private or hybrid cloud environments.

Unique features and unparalleled benefits:

  • Tier III Concurrently maintainable site infrastructure
  • 65,000 sq.ft. of raised floor space
  • Modular design with advanced technology to cater to high density load
  • SLA of 99.982% quarterly uptime
  • Unparalleled 'Z' level security for maximum data security
  • Carrier neutral services
  • Designed and built as per leading industry standards - ASHRAE, NFPA, BIS, Green Grid
  • 2N UPS configuration
  • Hybrid cooling system
Additionally, all of Sify’s major Data Centres and Cloud infrastructure in India are connected through ‘Cloudcover’, a robust fiber network connecting a total of 36 Data Centres from the leading providers in India. This gives Sify the flexibility to host Data Centres, Near Data Centres, DR and Cloud Applications at different locations with different service providers.

The ‘ClouDCentre’ has high energy efficiency and other environment-friendly features. The Data Centre has a dedicated substation of 20 MVA and dual power distribution till the rack through physically separate raisers supported by N+N Switch boards, UPS and PDUs, and dedicated transformer and diesel generators. Sify’s data centre portfolio of services include Enterprise Risk Management Services, Infrastructure Services, Core Services, Managed Services, Professional Services and Hosted Applications.
Commenting on the launch, Kamal Nath, CEO, Sify Technologies, said, “Data Centre is the epicentre of our current phase of growth journey. Having invested immensely in building Data Centres and Cloud capabilities, Sify has introduced its ‘ClouDCentre’ in India. Today, organizations are looking for the ability to react quickly to market or business changes — through faster provisioning of IT resources and an elastic approach to consumption. With this launch, Sify raises the bar for the conventional Data Centre into a plug-play scenario thus saving valuable time in the GTM strategies for Enterprises. We are extremely excited to be launching this facility, and look forward to setting more such industry benchmarks in the future.”

About Sify Technologies
Sify is among the largest integrated ICT Solutions and Services companies in India, offering end-to-end solutions with a comprehensive range of products delivered over a common telecom data network infrastructure reaching more than 1300 cities and towns in India. This telecom network today connects 36 Data Centres across India including Sify’s 6 Tier III Data Centres across the cities of Chennai, Mumbai, Delhi and Bengaluru.
A significant part of the company’s revenue is derived from Enterprise Services, comprised of Telecom services, Data Centre services, Cloud and Managed services, Applications Integration services and Technology Integration services. Sify also provides services that cater to the burgeoning demands of the SMB community, much of it on its Cloud services platform.
Sify is ISO 9001:2008 certified for Enterprise Sales, Provisioning, support and customer relationship management of ICT solutions and services including VPN, Network, Voice, Data Centre hosting, Integration services, security services and managed services. Sify has been certified in ISO / IEC 20000 - 1:2011 and ISO/IEC 27001:2005 certified for Internet Data Centre operations. Sify has been certified in SSAE16 SOC2 Type II for Cloud Infrastructure and in TL 9000 for Enterprise Network Services, Network Integration Services including Design, Implementation and Support services. The latter certification is telecommunication industry's quality system standard that expands the requirements of the International Standards Organization's ISO 9000 quality management standard in use by industries worldwide. Sify has licenses to operate NLD (National Long Distance), ILD (International Long Distance) services and ISP services and offers VoIP backhaul for international carriers. With the Sify Cable landing station and partnerships with submarine cable companies globally, Sify is present in almost all the spheres of the ICT eco system.
Sify has an expanding base of Managed Services customers, both in India and overseas, and is India’s first enterprise managed services provider to launch a Security Operations Centre (SOC) to deliver managed security services.  The software team develops applications and offers services to improve business efficiencies of its current and prospective client bases. Sify also offers services in the specialized domains of eLearning, both in India and globally.
For more information about Sify, visit
Forward Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended.  The forward-looking statements contained herein are subject to risks and uncertainties that could cause actual results to differ materially from those reflected in the forward-looking statements. Sify undertakes no duty to update any forward-looking statements. For a discussion of the risks associated with Sify’s business, please see the discussion under the caption “Risk Factors” in the company’s Annual Report on Form 20-F for the year ended March 31, 2014, which has been filed with the United States Securities and Exchange Commission and is available by accessing the database maintained by the SEC at, and Sify’s other reports filed with the SEC.

Media Contact Details

Praveen Krishna, Investor Relations & Public Relations Sify Technologies Limited, ,+91 (44) 22540777 (ext.2055) ,

TrĂșc Nguyen, Grayling Investor Relations, ,+1-646-284-9400 (ext. 418) ,

Divya Singh, 20:20 Media, ,+91-8552944004 ,


KEYWORDS: Business/ Finance:Advertising, PR & marketing, Business Services, Information Technology, Technology


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BWI: Samsung Joins Hands with Google and Aircel to Promote Internet Adoption amongst Women in India

Source : Samsung Electronics Co., Ltd.
Friday, August 1, 2014 4:15PM IST (10:45AM GMT)
Samsung Joins Hands with Google and Aircel to Promote Internet Adoption amongst Women in India
Google HWGO campaign will use Samsung smartphones powered by Aircel data to empower women by creating awareness on benefits of the Internet
New Delhi, Delhi, India

Samsung Electronics Co. Ltd, a global leader in technology, has joined hands with Aircel, one of India’s leading innovative mobile service providers, and Google’s Helping Women Get Online (HWGO) initiative to open up the world of the Internet to more women in India. The partnership will bring the strength of Samsung’s user-friendly range of smartphones and Aircel’s expertise in mobile network as well as data innovations to the campaign, which will enable women to easily understand the benefits that Internet can bring to their everyday lives. This will be done by increasing their awareness through Internet training sessions provided jointly by Samsung & Google on both Internet usage and Samsung smartphones powered by Aircel data.
Google’s HWGO was launched in November 2013 to empower women by enabling them to use the Internet. The campaign seeks to address the fact that only 1 in 3 Indian women (Source: June 2013 i-cube, IMRB data) access the Internet. One of the many activities to address this scenario involves Internet training in cities and towns across 12 states in the country, targeting over 4 million literate women from low income groups. The program also targets girl students with an aim to build them as influencers and bring about a long-term societal change.
“At Samsung, we constantly work towards creating technologically advanced devices that empower our customers and make their everyday lives easier and more efficient. Given that Internet access through mobile phones is considered the next technological leapfrog in India, Samsung’s association with Google’s Helping Women Get Online initiative serves as an ideal platform for the brand’s commitment towards opening newer possibilities for people everywhere”, said Mr. Asim Warsi, Vice President, Mobile & IT, Samsung India.

“Helping Women Get Online is an initiative that aims to empower women and give them the tools to access and use the Internet effectively. With the help of mobile Internet, women can leverage new opportunities, educate themselves and lead a better life. We are extremely excited and happy to partner with Samsung to support women and bring them online”, said Mr. Sandeep Menon, Director Marketing, Google India.
Anupam Vasudev, Chief Marketing Officer, Aircel, said “Aircel has positioned itself as a leading innovative mobile services provider with a focus on data. For the uptake of data services in the country, it is critical to empower the customers to make them realize the immense potential of data in today’s digital age and constantly educate them on how it can make their lives better. In line with our objective, we are delighted to partner with Samsung and Google for this unique initiative which will enable women to learn and use internet in their daily lives and benefit from it”.
Executed through ground activations, HWGO activations will have trainers using Samsung smartphones powered by Aircel data to demonstrate the ease of using the Internet for various purposes. They will also get a chance to try out what they learn, on Samsung smartphones available for demonstration purposes at each activation location and can get their queries resolved through a dedicated Helping Women Get Online toll free number 1800 41 999 77 set up under this initiative.
To maintain continuity from the training sessions, Samsung facilitators present at each activation platform will offer hands on experience to women on how to use internet on a mobile platform. Aircel will provide free 500 MB data access for up to 6 months with select Samsung smartphone purchase to encourage women to go online and explore the world of internet through their mobile phone screens. 
Samsung’s participation in this campaign will be crucial in addressing the issue of access identified by IMRB as a key barrier for women getting online, as Internet access through mobile phones is considered the next technological leapfrog in India. In this process, Aircel’s relevant, customized and affordable data offerings will pave the way for digital inclusion of these women.  Samsung smartphones – available at a range of prices and incorporating various language features – will enable women reached by the campaign to quickly understand the ease and use of going online, often in the language they are literate in.
About Samsung Electronics Co. Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 270,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit
About Google Inc.

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit
About Aircel Limited

Aircel is one of India’s leading innovative mobile service providers. The company has 3G spectrum in 13 circles and BWA spectrum in 8 circles and is credited with the fastest 3G roll out ever in the Indian telecom space. As a young data led telecom player, Aircel has constantly been at the helm of introducing innovative and value for money products and services for its customers, which are industry firsts, be it the Aircel Pocket Internet, taking the first step in making 3G affordable for the masses, being the first telecom player to introduce Facebook Voice Updates on Aircel, and many more. The Smart Pocket Internet data plans by Aircel truly changed the way mobile internet was perceived and consumed. The company has been the proud recipient of coveted awards such as Asia Responsible Entrepreneurship Awards (AREA) 2012 South Asia by Enterprise Asia, ‘Excellence Award for Security in Telecom 2012’ by Data Security Council of India (DSCI) an institution setup by NASSCOM® and ‘Best in class Learning and Development Awards’ for ‘Innovation in Learning’ and ‘Best Training Venue’ by World HRD Congress 2013. For more information, please log onto our website

Media Contact Details

Pramuch Goel, Samsung Electronics, ,

Neha Singhvi, Weber Shandwick, ,+91-9560033899 ,

Reegal Jayani, Weber Shandwick, ,+91-9999976533 ,


KEYWORDS: Business/ Finance:Consumer Electronics, Information Technology, Philanthropy, Technology;General:Internet, People, Social issues


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BWI: Ventures into the Education Classifieds Space

Source :
Friday, August 1, 2014 12:40PM IST (7:10AM GMT) Ventures into the Education Classifieds Space
New Delhi, Delhi, India has announced the launch of its website today and aims to be one of the top most Education Classifieds portals in India. It has been incubated by 3.14 Digital, a leading online affiliate marketing company in India which is mentoring it in the initial phase.
Sahil Chalana Founder of Collegedunia, says “We spotted a huge gap in the data being catered and the quality of information being sought by College aspirants in the pre Admission session. The notification of colleges today is very scattered and students are looking out for detailed presentments such as Cut offs, Admission Process, eligibility and even Co-Curricular Facilities.”
He Adds “We currently have information on 15000 colleges and universities Across India and would be able to cover 30000 by the end of 2014. We have a team of 10 people with sole purpose of providing high quality content on Cut Offs, Placements, Admission, Festivals and even minute details such as Course Intake, Fees and Reservation etc.”
Right in the first month of Launch, it expects to reach 1 Lakh unique visitors. The website currently shows colleges only from Management, Engineering and Medical streams and would be launching other verticals i.e. arts, science and commerce streams in the next two weeks.
For More Information, visit –
Management colleges -
Engineering Colleges -
Medical Colleges -

About, portal owned by digital marketing firm 3.14 Digital based in New Delhi, just released from the dockyard to cater the educational and information requirements of students, parents and colleges. The website lists 15000 colleges from three fields i.e. Management, Engineering and Medical and has plans to roll out other streams like Arts, Science & Commerce.

Media Contact Details

Sahil Chalana,, ,+91-9818070682 ,


KEYWORDS: Business/ Finance:Advertising, PR & marketing, Business Services, Education & Training;General:Consumer interest, Internet


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Thursday, July 31, 2014

BWI: Business and IT Emerge as Essential Allies in the Move to Social IDs and ‘Bring Your Own Identity’

Source : CA Technologies
Thursday, July 31, 2014 5:34PM IST (12:04PM GMT)
Business and IT Emerge as Essential Allies in the Move to Social IDs and 'Bring Your Own Identity'
New Research from the Ponemon Institute and CA Technologies Shows Value of BYOID, Focus on Mobile and Web Users with Desire for Increased Security
Mumbai, Maharashtra, India

New research shows that both the lines of business and IT departments see value in “Bring Your Own Identity” (BYOID) initiatives, where social networking or digital IDs are used for application login. The groups also agree that more security is needed to increase BYOID adoption. The report, “The Identity Imperative for the Open Enterprise 2014,” conducted by the Ponemon Institute and CA Technologies (NASDAQ: CA), examines business user and IT department attitudes toward BYOID.
“In today’s application-driven economy, access to applications has to be simple and secure. BYOID is an increasingly popular option for simplifying access. It can reduce the need to create new accounts for every site, which leads to registration fatigue and abandoned shopping carts,” said Vic Mankotia, vice president, solution strategy, Asia Pacific & Japan, CA Technologies. “We are working to make sure we enhance BYOID security without adding friction or complexity.”
The report, which also covers two key Asia Pacific countries, India and Australia, provided several key insights into BYOID, including the current state of adoption, its perceived value, views toward the identity providers and how BYOID could be enhanced.

Current State
BYOID deployment using social IDs is still in its infancy, but interest is high, especially for mobile and web customer populations. There is a high level of interest in BYOID and using social identities such as Facebook, LinkedIn or Yahoo, with 50 percent of IT and 63 percent of business users globally expressing high or very high interest. Customers engaging with the business via the Web and mobile device were highest rated for targeted digital identity engagement, eclipsing other populations such as job recruits, employees, contractors and retirees.
Perceived Value
Identity is now viewed as a contributing growth asset as well as a security component. Both IT and business users agreed that an important reason for BYOID adoption in their organization was to achieve a stronger identity credential and get a higher level of confidence that a user is who he says he is (69 percent and 65 percent respectively) especially in India where 72 percent of business users feel this way. But business users cited capturing attributes about users as the biggest benefit (95 percent). This indicates an evolving view of identity. No longer viewed as simply a component for protecting data, identity is now seen as a value asset that can provide data which could drive incremental revenue and help maintain customers.

Enhancing BYOID
Additional security developments could drive increased BYOID adoption. The majority of IT and Business users globally said “identity validation processes” would help increase BYOID adoption (72 percent and 70 percent respectively). Implementing fraud risk engines also rated among the top three across both groups. In India, business users feel that simplified user registration would help the most (76 percent). Interestingly only 27 percent of business respondents globally believed formal accreditation of the identity provider was very important / essential, while 59 percent of IT users believe formal accreditation is very important / essential.
Perception of Identity Providers
Respondents’ preferred identity provider varied based on the situation and region. When asked what social ID was of most interest to their organization, IT users ranked PayPal as the preferred identity provider across all regions. Business user responses varied with Amazon edging out PayPal and Microsoft. However, business users in India ranked Microsoft Live and Yahoo highest. When asked what social ID respondents preferred as a consumer, Google was highest ranked among both IT users and business users but in India, Facebook was the provider of choice for business users.   
“A holistic examination of the attitudes uncovered in the research show two clear views of identity,” said Dr. Larry Ponemon, chairman and founder, Ponemon Institute. “IT continues to take a traditional risk-based, security view of dealing with identities, while the business side takes a more value-based, customer-centric view of identity. In order to gain the most value from any BYOID initiative, these two groups must collaborate and become allies for secure business growth.”


About the Study
The study was commissioned by CA Technologies and conducted by the Ponemon Institute, an independent research firm specializing in privacy, data protection and information security policy. It surveyed 3,115 IT and business professionals located in the North America, Brazil, United Kingdom, France, Germany, Italy, India and Australia. One hundred percent of the respondents were from organizations with more than 1,000 people; 75 percent were from organizations with $500 million or more in annual revenue. The study was completed at the end of June 2014.
About CA Technologies
CA Technologies (NASDAQ: CA) provides IT management solutions that help customers manage and secure complex IT environments to support agile business services. Organizations leverage CA Technologies software and SaaS solutions to accelerate innovation, transform infrastructure and secure data and identities, from the data center to the cloud. Learn more about CA Technologies at:

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Copyright © 2014 CA. All Rights Reserved. All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.

Media Contact Details

Pallavi Bordoloi, CA Technologies, ,+91-9867696467 ,

Mou Chakravorty, 20:20 MSL, ,+91-8454042392 ,


KEYWORDS: Business/ Finance:Advertising, PR & marketing, Business Services, Information Technology, Technology


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BWI: MSM and Blogmint Felicitate the Winners of the LIV Sports Bloggers World Cup

Source : Sony LIV
Thursday, July 31, 2014 5:10PM IST (11:40AM GMT)
MSM and Blogmint Felicitate the Winners of the LIV Sports Bloggers World Cup
The Innovative Influencer Marketing initiative received a phenomenal response with an organic reach of 3 million
Mumbai, Maharashtra, India

LIV Sports and Blogmint today crowned Nekib Ahmed as the winner of the first LIV Sports Bloggers World Cup at a grand event in Gurgaon. The Bloggers world cup was a unique Influencer Marketing initiative from LIV Sports and Blogmint that allowed bloggers to blog about their favorite team and compete on a real time basis. The LIV Sports Bloggers World Cup was hosted on the Blogmint platform, a leading Bloggers Marketplace, managed by Tangerine Digital.
The LIV Sports Bloggers World Cup was launched to kindle the football passion in social media savvy youth of India received over 10,000 entries from football bloggers across the Indian sub-continent. Top 32 bloggers were selected to participate based on their social influence, Sports relevancy and passion for innovative Digital Marketing. They followed the similar format as the 2014 FIFA World Cup, from the qualifying rounds, to knockout stages. The top two bloggers from each group were further shortlisted to the quarterfinals on the basis their Blog Score – a measure of their influence.

The awards were given by Mr. Nitesh Kripalani, Executive Vice-President – New Media, Business Development and Digital/Syndication at Sony Entertainment Network.  Launched in June this year, LIV Sports is the Official Mobile and Internet Broadcaster for the 2014 FIFA World Cup. LIV Sports offers both LIVE and Video-on-demand match content, with rich and informative statistics and analysis
Nekib Ahmed won the month-long competition with a whooping number of views; he had stiff competition from Faisal Haq and Jatin, they finished second and third respectively. “I am so glad that I had the opportunity to be part of this exciting LIV Sports Bloggers World Cup. The entire journey has been a learning experience and every challenge has helped me discover my strength.” said, Nekib Ahmed.
The innovative Influencer Marketing initiative received a phenomenal response on the digital platforms with an organic reach of 3 Mn on Social media based on the 151 blogs written by the contestants.
Commenting on behalf of Blogmint, Kesavan Kanchi Kandadai, Chief Executive Officer, Tangerine Digital stated, “We are delighted with the response and interest that the LIV Sports Bloggers World Cup has received on the digital platform. We would like to congratulate the winners and assure that similar properties, across Sports will be launched in the near future.”


Sony Pictures Television (SPT) backs Multi Screen Media Private Limited, which is India’s leading television network. It comprises Sony Entertainment Television (SET), one of India's leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; SAB, a family comedy entertainment channel; PIX, the English movie channel; MIX a refreshing Hindi music channel, SIX, India’s Premier Sports Entertainment Channel and LIV, the digital channel. Multi-Screen Media’s channels are available across the Globe and influence over 400 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide.

SONY Entertainment Television, Sony HD, MAX, SAB, MIX, PIX, SIX, SIX HD, AXN, Animax, Aath, Discovery Channel, Discovery Channel Tamil, Animal Planet, TLC, Discovery Science, Discovery Turbo Discovery Kids and Discovery HD World, it also distributes the leading News network in the country - the TV Today Network channels - Headlines Today, AajTak and Tez and the premium Sports’ channels - Neo Prime & Neo Sports.

About Tangerine Digital:
Tangerine Digital Entertainment Pvt. Ltd., founded in 2006 is amongst the country’s leading digital content creation & management solution provider serving brands across sectors. Tangerine specializes in customized content creation services, media management, re-purposing for platforms and communities, library management, Metadata, platform analytics, content monetization, content aggregation and content crowdsourcing. Tangerine Digital is also the first service provider to attain the YouTube Certification in the Asia-Pacific region. For more information, please visit:
Tangerine is part of the TO THE NEW group, ( one of Asia's leading digital services network. With offices in Delhi, Mumbai, Chennai, Singapore, Manila, Kuala Lumpur, Jakarta, Dubai, Beijing, Guangzhou and Burbank, it is one of the only groups that provide digital marketing, content, technology and analytics services under one umbrella.

Photo Caption: Mr. Nitesh Kripalani handing over the certificate to winners of LIV Sports Bloggers World Cup

Media Contact Details

Bushra Ismail, Value 360 Communications, ,+91-9654408464 ,


KEYWORDS: Business/ Finance:Advertising, PR & marketing, Media & Entertainment, Sports, Technology;General:Consumer interest, Entertainment, Internet


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